Eir “for all”
The platform made for all. eir built Ireland’s network, the network we all deserve, the network made for all. All we had to do was tell all of Ireland about it.
“For all” was launched as eir entered a new chapter in the brand’s rich history. They had been through a long journey in terms of their investment in infrastructure, systems and customer experience - and now it was time to tell all of Ireland that they were committed to connecting for a better Ireland. This launch campaign not only allowed us to tell our audience about all the work that eir had achieved, but it was a breath of fresh air (pun intended) into an iconic Irish brand. It was a new start. A new beginning. A marker in the ground, to tell all of Ireland that eir was their network, the network they deserved – the network made for all.
