Ideation, Production and Social amplification
With the team in MediaCom and Lidl Ireland, we wanted to embody a sense of FOMO (Fear Of Missing Out!) by creating a disruptive brand moment with real consumers as part of the Go Full Lidl campaign. Those that could prove to us that they had 'Gone Full Lidl' received a Lidl voucher there and then. However, those who couldn't, clearly felt the FOMO...